A web and app development agency can be excellent at building products and still struggle to build a predictable pipeline of clients. When we started working with CoderKube, its search visibility was largely driven by brand-related searches, referrals, and career-page traffic.
The website had a strong foundation, but it wasn’t yet capturing enough of the commercial search demand around the web and app development services CoderKube offered.
We identified the gaps and built a strategy around them. Not simply to generate more traffic, but to create commercial-intent visibility, stronger topical authority, international search presence, and visibility across AI search.
So we didn’t start directly with a content calendar like other SEO agencies.
We started by studying the business, its services, target markets, and existing search visibility. Then we built an SEO and GEO strategy around the opportunities we identified.
In the first 90 days, we built the core search footprint and began turning CoderKube’s existing brand foundation into a broader organic and AI-search growth channel.
In this SEO and GEO case study, we will show you what we built, why we built it, and the results. It can also help other web and app development agencies understand how to build their own SEO and GEO growth engine.
Where CoderKube Was When We Took Over
When we first started looking at CoderKube, one thing became clear pretty quickly: the website had visibility, but that visibility wasn’t translating into a scalable organic acquisition channel.
Strong Brand Presence, But Limited Organic Visibility
CoderKube already had a strong brand foundation. It was being discovered through branded searches, referrals, and a significant amount of career-related traffic.
That isn’t a bad thing. In fact, it gave us a good foundation to work with. The problem was that people who didn’t already know CoderKube weren’t discovering the company consistently enough through its services.
The gap was non-branded, commercial-intent visibility.
Someone searching for a web or app development partner, a specific technology, or a development company in a particular market should be able to discover CoderKube without knowing the brand beforehand.
That wasn’t happening at the scale we wanted.
Missing Commercial Search Footprint
This was one of the biggest opportunities we identified. The problem wasn’t simply that existing technology pages needed optimization. Many of the pages needed to compete for these searches didn’t exist yet.
If CoderKube wanted to be discovered for services around technologies such as Flutter, MERN, JavaScript, mobile development, SaaS, ecommerce and others, we needed dedicated pages built around those search intents.
The same applied to geography.
We identified opportunities across markets such as the UK, USA, UAE, Saudi Arabia and Australia, but the site didn’t yet have the depth of technology × service × geography pages needed to build that commercial footprint.
So rather than trying to force existing pages to rank for everything, we made a conscious decision:
Build the pages that the business actually needed to compete for the searches that mattered.
Limited Topical Authority
The next gap was broader than individual service pages. For a development agency, potential clients don’t always start their journey by searching for “web development company.”
They might first be trying to understand which technology to use, how to architect a SaaS product, whether to choose MERN or PHP, how to integrate third-party systems, or how to solve a particular development challenge.
CoderKube had the expertise to answer those questions, but that expertise wasn’t represented deeply enough across its organic content.
That’s where we saw an opportunity to build topical authority around areas including:
- SaaS and SaaS architecture
- Technology stacks
- MVP development
- APIs and integrations
- Ecommerce architecture
- Development bottlenecks
- Security and authentication
- Technology comparisons
The idea wasn’t to “publish more blogs.”
It was to turn the expertise CoderKube already had into content that could help it get discovered earlier in the buyer journey, and eventually connect that discovery back to its commercial services.
Zero Meaningful AI-search Visibility
There was one more gap we couldn’t ignore. When we started, CoderKube had no meaningful measurable visibility in AI search and no meaningful AI citations across the platforms we were tracking.
For us, this wasn’t a reason to create a separate “GEO campaign” disconnected from SEO. It was a signal that the overall search strategy needed to account for how people were increasingly discovering and evaluating companies through AI-generated answers.
So GEO became part of the broader strategy from the beginning.
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Baseline takeaway:
CoderKube had a strong brand foundation. What it lacked was a scalable search foundation around its expertise, services, and target markets.
And that diagnosis became the starting point for everything we built over the next 90 days.
What We Built in 90 Days: Strategies Implemented For CoderKube, A Web and App Development Agency
Once we understood where CoderKube stood, we didn’t want to simply add more content or optimize a few existing pages. We needed to build the search footprint that the business was missing.
Our approach had three core parts: build the commercial footprint, establish topical authority, and make the search strategy work across both Google and AI search.
Commercial Search Footprint
We started with the services and technologies CoderKube actually wanted to be found for, and mapped those opportunities against the markets it wanted to target.
That led us to build pages across technology, service, and geography, covering areas such as Flutter, MERN, JavaScript, iOS and Android, SaaS, API integration, ecommerce, maintenance, dedicated developers, and more.
We also expanded the footprint across markets including the UK, USA, UAE, Saudi Arabia, and Australia.
But we weren’t simply creating a page for every keyword we could find. We looked at the commercial intent behind the search, CoderKube’s actual capabilities, the market it wanted to reach, and where a dedicated page could add value.
That distinction mattered. Instead of stretching existing pages to target unrelated searches, we built a more logical structure around what CoderKube sells, what technologies it works with, and where it wants to acquire customers.
Show how technology, service, and geography came together to create the new commercial search footprint.
For example:
- JavaScript Development Company UK
- SaaS Product Development Company UK
- SaaS Application Development Company UAE
- UI/UX Design Agency UK
Results:
Topical Authority Around CoderKube’s Expertise
The commercial pages were only one part of the strategy. We also wanted CoderKube to become discoverable before a prospect was ready to search for a development company.
Our team therefore built content around the technical questions and decisions potential customers face during the buying journey.
That included topics such as:
- SaaS technology stacks
- SaaS and multi-tenant architecture
- MVP technology decisions
- MERN vs PHP
- API integration
- Ecommerce architecture
- Headless ecommerce
- Development bottlenecks
- Security and authentication
The important part was how this content fitted into the larger search architecture. These weren’t isolated blog posts. We used informational content to establish expertise around topics and create natural pathways toward the relevant commercial services.
For example, someone researching SaaS architecture may not be ready to hire a development partner today.
But if CoderKube consistently demonstrates expertise across SaaS architecture, technology selection, development, and related services, it has an opportunity to enter that buyer’s consideration much earlier.
Technical Question –> Expertise –> Consideration –> Commercial Service
Google and AI Search Foundation
We also didn’t want SEO and GEO to become two disconnected campaigns. Our SEO work strengthened the technical and semantic foundation, internal linking, search intent, entities, structured content, and relationships between the new pages.
At the same time, we incorporated GEO considerations into the content and information architecture so CoderKube could become more discoverable in AI-generated answers as well as traditional search.
The goal was not to create one strategy for Google and another for AI Search. It was to build a stronger knowledge and search foundation that could work across both.
This is where our co-founders’ strategic direction and the team’s execution came together. We first defined what needed to be built and why, based on the business and search opportunity.
Our SEO, content, and execution teams then translated that strategy into the actual pages, content, and search architecture.
And rather than assuming the strategy would work simply because it looked good on paper, we measured what started gaining visibility and used those signals to guide the next layer of work.
SEO and GEO Case Study: What Changed for CoderKube After 90 Days
Once the new search footprint was in place, we started seeing changes across both traditional organic search and AI-driven discovery.
For us, the important question wasn’t simply whether traffic increased. We wanted to see whether CoderKube was becoming visible for the services, technologies, markets, and topics we had deliberately built the strategy around.
Organic Search Visibility Improved
CoderKube’s average organic position improved from 45.3 to 33.3, while the three-month comparison showed a 6% increase in organic clicks.
The non-branded keyword comparison showed a further increase in non-branded clicks, with average position improving from 29.
These improvements are important in context. The objective wasn’t to generate traffic for the sake of traffic. We were working to move CoderKube beyond its existing brand-led visibility and into searches that could contribute to its commercial growth.
New Commercial Pages Started Reaching Page 1
This is where we could see whether the search footprint we built was actually working. Several of the new technology, service, and location pages began reaching Page 1, including:
| Page | Ranking |
|---|---|
| JavaScript Development Company UK | #1 |
| Native iOS & Android App Development UK | #1 |
| UI/UX Design Agency UK | #1 |
| Software Maintenance & Support Services UAE | #1 |
| MERN Stack Development for UAE & Saudi Businesses | #1 |
| Hire Node.js Developers | #2 |
| Hire Expert WordPress Developers | #2 |
| SaaS Product Development Company UK | #3 |
| SaaS Application Development Company UAE | #3 |
In the ranking snapshot we tracked, 20+ of the documented new assets had reached Page 1.
For us, that was an important validation of the strategy. These weren’t existing high-authority pages that we simply optimized. Many were pages we had created specifically to capture commercial search intent around CoderKube’s services, technologies, and target markets.
Started Appearing in AI Search
The GEO side showed an equally important shift. When we started, CoderKube had no meaningful measurable AI-search visibility or citations across the platforms we were tracking.
As the campaign progressed, we recorded:
- AI grounding queries went from 0 to 43.
- AI citations went from 0 to 289
- Share of Authority in AI search was 13.95%
AI-referred activity also increased, with 53.8% more users and 54.2% more sessions, while AI-referred traffic recorded a 74% engagement rate.
What made this particularly interesting was the nature of the queries. CoderKube wasn’t only appearing for branded searches. CoderKube’s 90% of the blogs were referred by AI Engines like ChatGPT, Gemini, Claude, etc., for their expertize.
Its visibility extended into topics aligned with the expertise and content we had deliberately built around, including SaaS architecture, API integration, technology comparisons, development bottlenecks, and WordPress growth.
The bigger shift was that the transformation wasn’t simply less traffic to more traffic.
CoderKube moved from being primarily discoverable through its brand, referrals, and career-related visibility toward a broader search presence spanning commercial services, technical expertise, international markets, and AI-generated answers.
That was the outcome we were working toward when we started: building a search channel that could create discovery opportunities rather than relying primarily on channels CoderKube already had.
Zero To Nine Marketing – Your Growth Partner
CoderKube is a good example of how we approach SEO and GEO at Zero To Nine. We don’t start with a content calendar, a fixed number of blogs, or a list of keywords. We start with the business.
In short, Zero To Nine Marketing is not another SEO agency that looks to traffic, but we are your growth partner that helps you develop your Google and AI-Search footprint.
Our experts first look at the bigger picture: what the company sells, who it wants to reach, which markets matter, how customers search for those services, where the existing visibility comes from, and where the biggest opportunities are being missed.
From there, we define the strategy.
That strategy might mean creating new commercial pages, building topical authority, restructuring the site’s search architecture, targeting new markets, strengthening existing assets, or incorporating GEO into the broader search strategy. The mix depends on what the business actually needs.
Our SEO, content, and execution teams then turn that strategy into the actual work, researching, building, optimizing, publishing, connecting, and measuring the assets.
And that’s where we believe the difference between an SEO vendor and a growth partner becomes clear.
We don’t consider our job finished when the content is published or a page reaches Page 1. We look at what is gaining visibility, what isn’t, which opportunities are emerging, and how search behavior is changing, and use that information to decide what we do next.
Our role is to bring the strategy, expertise, and execution together so organic and AI search become a growth channel for the business, not simply another marketing activity.
Are you a web and app development agency looking to build your SEO & GEO footprint?
Rest assured, this isn’t a generic SEO checklist. We’ll look at your business, search opportunities, and what it would take to build an organic and AI-search growth channel around them.
Key Takeaways
- SEO starts with the business, not content.
- Build the search footprint around real opportunities.
- SEO and GEO work better as one strategy.
- Measure, refine, and keep building.
- Work as a growth partner, not a content vendor.
Conclusion
CoderKube’s SEO and GEO Case Study shows why we don’t look at SEO as a content-production exercise. When we started, the opportunity wasn’t simply to get more people to an existing website.
It was to build new paths through which potential customers could discover CoderKube.
We started by understanding the business and identifying the gaps in its search presence. From there, our team built the commercial pages, topical content, geographic footprint, and SEO/GEO foundation needed to compete for those opportunities.
From new Page 1 rankings and broader organic visibility to AI citations and AI-referred traffic, the results show that the approach was beginning to work.
That’s how we approach SEO and GEO at Zero To Nine:
Understand the business –> define the strategy –> execute –> measure –> refine.
We don’t work as a content vendor. We work as a growth partner.
Build a search engine around your expertise, and let Google and AI search bring the right opportunities to you.
Let’s talk if you want to build your SEO & GEO growth engine.
Frequently Asked Questions
How long should a web and app development agency commit to SEO and GEO?
We recommend a minimum six-month commitment. It takes time to build the right pages, content, authority, and search systems before scaling what works.
Can SEO become a reliable lead channel for a web and app development agency?
Yes. When built around commercial intent, SEO can become an owned acquisition channel alongside referrals, marketplaces, outbound, and paid campaigns.
Should we invest in SEO, GEO, or paid advertising first?
SEO and GEO build the foundation for long-term visibility, while paid advertising helps scale that visibility and capture demand faster. We typically recommend building the foundation while using paid channels strategically to accelerate growth.
Can SEO and GEO be part of the same growth strategy?
Yes. We treat SEO and GEO as connected parts of the same search strategy, building visibility across both traditional and AI search.
How does Zero To Nine work differently from a typical SEO agency?
Zero to nine isn't an agency that sells a fixed content package. We study the business, define the strategy, execute it, measure the results, and work as a growth partner. In fact, we don't care about traffic but about the demos/leads for our clients.